With graduation fast approaching, as a final year student you’ve probably started to think about what you’re going to do next in life – but whatever decision you make, it’s important to have all the facts before you commit 100% to any path.
Amy Edwards who works for the digital jobs board Bubble Jobs (at http://www.bubble-jobs.co.uk/career_portal/) has written a guest blog giving you useful insights into the range of work involved in the digital industry.
Think you’re clued up on all your career options? How about a career in the digital industry? You’ve not considered it, have you? Well, the digital industry is one of the fastest growing economies in the world at the moment – and there are
roles for all skill sectors and competencies so it’s about time you had a rethink. In fact, there’s a strong chance you’ve already got some of the key skills employers are looking for in the sector right now – so a successful digital career really
could be just around the corner.
Before we go any further, it’s time to set the record straight about exactly what’s involved in the digital industry. Yes, technical things like web and software development do play a role but they’re really just the tip of the iceberg.
Social Media, Online Marketing, eCommerce, Graphic Design, New Media, Copywriting – they all come under the ‘digital’ umbrella, along with things like Display Advertising, Mobile Apps Development and eGaming.
Now, while great Maths skills and technical ability are essential for web development vacancies and software engineering jobs, great written and verbal communication skills and an outgoing personality are much more important when it
comes to securing a job in something like social media – so just because you’re not great with numbers or statistics, it doesn’t mean there isn’t a role in digital to suit you.
As you can imagine, thanks to brands like Google, Amazon, Microsoft and eBay, the digital sector is a multi-billion dollar industry which has hundreds of thousands of jobs up for grabs every year – and while we can’t mention every digital
job available in this article, we can give you a pretty effective oversight.
Online Marketing: The process of raising a brand’s profile online, Online Marketing is one of the largest areas in the industry and covers everything from technical stuff like Search Engine Optimisation (SEO), Search Engine
Marketing (SEM) and Pay-Per-Click (PPC) to more creative things like Social Media, Online Content & Copywriting and Digital Marketing. Naturally gifted at writing or really interested in how Google works? Online Marketing could be the
Design: From designing websites and display adverts to creating graphics for online marketing material and dealing with the user experience design of a website, Web Design is an extremely diverse area – and is easily one of the
most popular in the digital industry. Logo design, User Interface design, Front-End design, games character design – you name it, it all falls under this sector. If you’re creative and are naturally artistic, Web Design or one of its subsets
could be the best area for you.
Development: The most well known area of the digital industry, Web Development relates to the build and maintenance of a website, software and video games – and thanks to new technology, now also covers things like Mobile
and Apps Development. Want to create the next Angry Birds or Facebook? Look no further than the Web Development sector.
Analytics: One of the most technical areas of the industry, Analytics uses data to assess how well a site/campaign is performing, while Insights uses data to predict the ‘next big thing’ in an industry and work out how an online
business can best prepare for the future. Naturally analytical and inquisitive? A career in Analytics or Insights could be ideal.
eCommerce: eCommerce relates to the buying and selling of products and services online and covers everything from Business Development & Sales to Media Planning & Buying and Campaign Management. If you’re a brilliant
negotiator and love driving a hard bargain, an eCommerce career awaits…
Like I said before, the digital industry is one of the only industries that has actively grown and evolved throughout the recession and it’s getting bigger by the day. Maybe it’s time to reassess your career options…